(1) Opportunities and challenges facing the display rack industry at present
In today's fierce market competition environment, domestic display shelf enterprises including distributors are facing unprecedented challenges and opportunities.
On the one hand, under the competition in the display rack industry, enterprises are engaged in hand-to-hand combat, and the price war has reached the limit, making it difficult for many enterprises in the display rack industry to continue, while those leading enterprises with big names and big waists are also taking their hands off the market. On the other hand, the rapid growth of the domestic display rack market has brought huge market growth space. In the same market environment, enterprises that can seize the opportunity develop rapidly, some enterprises in the display shelf industry can not stand the test of the market, there is bound to be integration or development difficulties, and the operation is difficult to continue. The advantage for some of the leading players in the display stand industry is that they can get closer to their communities and customers by reducing the size of their individual stores. On the other hand, through the chain relationship between stores, expand the scale of the enterprise and unify the corporate image. Through centralized procurement, sharing technology, management, customer and other resources, can effectively reduce the operating cost of single distributed terminal sales. So they have a lot of room to grow. And the improvement of product quality, the trend is more and more clear, but also bring more space for development. For now, however, the domestic model seems to have few winners. Most are loose product sales alliances established by suppliers in the display rack industry to promote their products. These franchised chain organizations can only achieve a simple unity of image and centralized procurement of some products.
(2) The significance of the rapid transformation of the business philosophy of the display rack industry
A successful display rack business model must first have a clear positioning and thinking. Market positioning must be accurate. We should calmly analyze our strengths and weaknesses, opportunities and threats. We should have clear development ideas and mature strategies and tactics. Before the market matures, we should preemptively change our business thinking quickly and seize the first opportunity. Our business model should be flexible in terms of changing the mindset of the business process in the display shelf industry. Take the road of characteristic management, that is, differentiation management strategy. In order to maintain continuous innovation, we should be in business. To form a clear difference with competitors, and this difference is what customers need. We should get used to learning how to better meet the needs of end users as well as network unit users.
(3) Integration of technical services in the display rack industry
Changing the management idea is the premise of taking the road of display rack industry management. However, concepts are most persuasive when they are translated into action. In this regard, we need to make more efforts in technology and services to meet the arrival of a new era in the display stand industry. In terms of technology and service, we should first establish a sound information management system. Including new product information, technical information, competitor information, customer information, market information, etc., and timely analysis, processing and communication of the collected information.
(4) Rapidly change the growth momentum of display rack enterprises
Display stand enterprises shall establish perfect internal management system and various working procedures. Strengthening the importance of site management, strict implementation of the complete internal management system, is the basis for the development of display rack enterprises; Sound and scientific work flow is the premise of normal operation of enterprises; Strict site management is the embodiment of enterprise work standards. Effectively moving from "selling products" to "selling services." Display rack enterprise differentiation management, can only achieve results from the service. We should fully realize that products can create value and profit, and services can create higher value and greater profit. However, with the further maturity and development of the display rack industry, the industry competition will become increasingly fierce. Management is not good, the industry profit decline, will eliminate a large number of operators. Large display rack enterprises with strength, technology, management and strategic vision will stand out in the fierce market competition.
